Estimate the potential return on your website investment based on traffic, conversion rate, average customer value and your expected website investment.
Enter a few business and website numbers to estimate your potential revenue, return on investment and break-even point.
Based on your current inputs, your website could potentially generate a significant return on investment.
Start with an estimate of the number of people visiting your website every month.
Enter the percentage of visitors you expect to turn into leads or customers.
Tell the calculator how much an average customer is worth to your business.
Compare your potential revenue against the amount invested into your website.
ROI, or return on investment, compares the money generated by your website against the money invested into building or improving it.
A higher percentage generally means your estimated revenue is significantly larger than the original website investment.
Remember that ROI is an estimate. Real-world results depend on traffic quality, offers, conversion rates, sales processes and customer retention.
A website should not only look professional. It should help your business generate measurable opportunities, leads, customers or revenue.
Thinking about your website in terms of return can help you make better decisions about design, performance, conversion optimization and marketing.
Understand whether your website investment can make financial sense for your business.
Build an early revenue model around your website traffic and conversion assumptions.
Use estimated conversions and customer value to evaluate website performance.
Use projected returns to help communicate the business value of website projects.
This example demonstrates how even a relatively small conversion rate can produce substantial potential revenue when website traffic and customer value are high.
Small improvements in conversion rate can have a major impact when your website receives consistent traffic.
More visitors are not always better. Focus on attracting people who are likely to become customers.
Upsells, repeat purchases and stronger offers can increase the value generated by every customer.
Your website should evolve through testing, analytics and ongoing conversion improvements.
Your website should do more than look good. Let's build a digital experience designed to support your business goals.
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